In this paper, we present SEMAG - a novel semantic-agent learning recommendation mechanism which utilizes the advantages of instructional Semantic Web rules and multi-agent technology, in order to build a competitive and interactive learning environment. Specifically, the recommendation-making process is contingent upon chapter-quiz results, as usual; but it also checks the students' understanding at topic-levels, through personalized questions generated instantly and dynamically by a knowledge-based algorithm. The learning space is spread to the social network, with the aim of increasing the interaction between students and the intelligent tutoring system. A field experiment was conducted in which the results indicated that the experimental group gained significant achievements, and thus it supports the use of SEMAG.