@article{MSH_1975__50__51_0,
author = {Le Maire, Bruno},
title = {\'Etat actuel et perspectives de l'utilisation des mod\`eles markoviens pour l'\'etude du comportement des consommateurs},
journal = {Math\'ematiques et Sciences humaines},
volume = {52},
year = {1975},
pages = {51-79},
zbl = {0307.90081},
language = {fr},
url = {http://dml.mathdoc.fr/item/MSH_1975__50__51_0}
}
Le Maire, Bruno. État actuel et perspectives de l'utilisation des modèles markoviens pour l'étude du comportement des consommateurs. Mathématiques et Sciences humaines, Tome 52 (1975) pp. 51-79. http://gdmltest.u-ga.fr/item/MSH_1975__50__51_0/
(1) , "A new method for evaluating stochastic models of brand choice", J. Marketing Research, 7 (1970), 300-306.
(2) , , "Statistical inference about Markov Chains ", Ann. Math. Stat., 28 (1957). | MR 84903 | Zbl 0087.14905
(3) , , "Asymptotic theory of certain goodness of fit criteria based on stochastic processes", Ann. Math. Stat., 23 (1952), 193-212. | MR 50238 | Zbl 0048.11301
(4) , , "Some manpower planning models based on levels of educational attainment", Man. Sci., 18 (1972), B691-B705,
(5) , Stochastic Models for Social Processes, London, Wiley, (1973). | MR 408041 | Zbl 0278.60058
(6) , Elements of the theory of Markov Processes and their Applications, New York, Mc Graw-Hill, (1960) | MR 112177 | Zbl 0095.32803
(7) , , The Theory of Stochastic Processes, London, Methuen, (1965). | MR 192521 | Zbl 0149.12902
(8) , "A note on Lipstein's Model of Consumer Behavior", Op.Research., 21 (1973), 650-652. | MR 368715 | Zbl 0256.90012
(9) , "Share price movements : a Markovian approach ", J.Finance, 24 (1969).
(10) , "An appraisal of Markov Brand-Switching Models", J.Marketing Research, 2 (1965), 437-462.
(11) , Repeat buying, Amsterdam -London, North Holland Pub.Co., (1972).
(12) , "Brand choice as a probability process", J.Business, 35 (1962), 43-56.
(13) , "The growth and decline of small towns as a probability process", Amer.Soc.Rev., 30 (1965), 403-411.
(14) , "Inter-generational social mobility as a Markov process : including a time-stationary Markovian model that explains observed declines in mobility rates over time", Amer.Soc.rev., 35 (1970), 463-476.
(15) , "Semi-Markov processes and mobility", J.Math.Sociology, 1 (1971), 233-262. | MR 356908 | Zbl 0223.92016
(16) , , "The dynamics of brand loyalty : a Markovian approach", Op.Research, 10 (1962), 19-40. | Zbl 0113.35803
(17) , , , "A matrix approach to non-stationary chains, Op. Research, 18 (1970), 1168-1181. | MR 282415 | Zbl 0229.60045
(18) , Initiation aux processus aléatoires, Paris, Dunod, (1969). | Zbl 0188.23201
(19) , , Finite Markov Chains, New York, Van Nostrand, (1960). | MR 115196 | Zbl 0089.13704
(20) , , , "A sampling study of the properties of estimators of transition probabilities", Man.Sci., 15 (1969) 374-398. | Zbl 0169.50203
(21) , , "Nouvelle approche markovienne des phénomènes de "Brand-Loyalty and Brand-Switching" ", Les Cahiers de Recherche du C.E.S.A., 14 (1974), (à paraître dans Rev.Stat.Appliquée).
(22) , "Etat actuel de l'utilisation des modèles markoviens pour l'étude du comportement des consommateurs", Les Cahiers de Recherche du C.E.S.A., 23 (1975). | MR 391266 | Zbl 0307.90081
(23) , , "A mathematical model for marketing" Metra, 1 (1962), 297-310.
(24) , "A mathematical model of consumer behaviour", J.Marketing Research, 2 (1965), 259-265.
(25) , "A stochastic model of social mobility", Amer.Soc. Rev., 33 (1968), 712-722.
(26) , "Order and homogeneity of family specific Brand-Switching Processes", J.Marketing Research, 3 (1966).
(27) , , , Stochastic Models of Buying Behaviour, Cambridge (Mass.), The M.I.T. Press, (1970).
(28) , , "Comments on Ehrenberg's Appraisal of Brand-Switching Models", J.Marketing Research, V (1968),225-229.
(29) , "A stochastic response model with application to brand choice", Man.Sci., 15 (1969), 323-337.
(30) , "Testing Brand-Switching models", J.Matketing Research, 3 (1966), 401-409.
(31) , Stochastic Processes, San Francisco, Holden-Day, 1962. | MR 139192 | Zbl 0107.12301
(32) , , "Utilisation de modèles markoviens et pseudo-markoviens dans les études de marché", Metra 1 (1962), 297-310.
(33) , , "Markov chains applied to Marketing", J.Marketing Research, 1 (1964), 50-55.
(34) , "The demand for branded goods as estimated from consumer panel data", Rev.Eco.Stat., (1962), 300-322.
(35) , "Un exemple de chaîne de Markov dans l'industrie textile", Rev.Stat.Appliquée, XIV (1966), 55-84. | Numdam