État actuel et perspectives de l'utilisation des modèles markoviens pour l'étude du comportement des consommateurs
Le Maire, Bruno
Mathématiques et Sciences humaines, Tome 52 (1975), p. 51-79 / Harvested from Numdam
Publié le : 1975-01-01
@article{MSH_1975__50__51_0,
     author = {Le Maire, Bruno},
     title = {\'Etat actuel et perspectives de l'utilisation des mod\`eles markoviens pour l'\'etude du comportement des consommateurs},
     journal = {Math\'ematiques et Sciences humaines},
     volume = {52},
     year = {1975},
     pages = {51-79},
     zbl = {0307.90081},
     language = {fr},
     url = {http://dml.mathdoc.fr/item/MSH_1975__50__51_0}
}
Le Maire, Bruno. État actuel et perspectives de l'utilisation des modèles markoviens pour l'étude du comportement des consommateurs. Mathématiques et Sciences humaines, Tome 52 (1975) pp. 51-79. http://gdmltest.u-ga.fr/item/MSH_1975__50__51_0/

(1) Aaker D.A., "A new method for evaluating stochastic models of brand choice", J. Marketing Research, 7 (1970), 300-306.

(2) Anderson T.W., Goodman L.W., "Statistical inference about Markov Chains ", Ann. Math. Stat., 28 (1957). | MR 84903 | Zbl 0087.14905

(3) Anderson T.W., Darling D.A., "Asymptotic theory of certain goodness of fit criteria based on stochastic processes", Ann. Math. Stat., 23 (1952), 193-212. | MR 50238 | Zbl 0048.11301

(4) Balinsky W., Reisman A., "Some manpower planning models based on levels of educational attainment", Man. Sci., 18 (1972), B691-B705,

(5) Bartholomew A., Stochastic Models for Social Processes, London, Wiley, (1973). | MR 408041 | Zbl 0278.60058

(6) Bharucha-Reid A.T., Elements of the theory of Markov Processes and their Applications, New York, Mc Graw-Hill, (1960) | MR 112177 | Zbl 0095.32803

(7) Cox D.R., Miller H.D., The Theory of Stochastic Processes, London, Methuen, (1965). | MR 192521 | Zbl 0149.12902

(8) Dent W., "A note on Lipstein's Model of Consumer Behavior", Op.Research., 21 (1973), 650-652. | MR 368715 | Zbl 0256.90012

(9) Dryden M.M., "Share price movements : a Markovian approach ", J.Finance, 24 (1969).

(10) Ehrenberg A.S.C., "An appraisal of Markov Brand-Switching Models", J.Marketing Research, 2 (1965), 437-462.

(11) Ehrenberg A.S.C., Repeat buying, Amsterdam -London, North Holland Pub.Co., (1972).

(12) Frank R.E., "Brand choice as a probability process", J.Business, 35 (1962), 43-56.

(13) Fuguitt G.V., "The growth and decline of small towns as a probability process", Amer.Soc.Rev., 30 (1965), 403-411.

(14) Mcfarland D., "Inter-generational social mobility as a Markov process : including a time-stationary Markovian model that explains observed declines in mobility rates over time", Amer.Soc.rev., 35 (1970), 463-476.

(15) Ginsberg R.B., "Semi-Markov processes and mobility", J.Math.Sociology, 1 (1971), 233-262. | MR 356908 | Zbl 0223.92016

(16) Harary F., Lipstein B., "The dynamics of brand loyalty : a Markovian approach", Op.Research, 10 (1962), 19-40. | Zbl 0113.35803

(17) Harary F., Lipstein B., Styan G.P.H., "A matrix approach to non-stationary chains, Op. Research, 18 (1970), 1168-1181. | MR 282415 | Zbl 0229.60045

(18) Karlin S., Initiation aux processus aléatoires, Paris, Dunod, (1969). | Zbl 0188.23201

(19) Kemeny J.G., Snell L., Finite Markov Chains, New York, Van Nostrand, (1960). | MR 115196 | Zbl 0089.13704

(20) Lee T.C., Judge G.C., Cain R.L., "A sampling study of the properties of estimators of transition probabilities", Man.Sci., 15 (1969) 374-398. | Zbl 0169.50203

(21) Lemaire B., Mauffrey G., "Nouvelle approche markovienne des phénomènes de "Brand-Loyalty and Brand-Switching" ", Les Cahiers de Recherche du C.E.S.A., 14 (1974), (à paraître dans Rev.Stat.Appliquée).

(22) Lemaire B., "Etat actuel de l'utilisation des modèles markoviens pour l'étude du comportement des consommateurs", Les Cahiers de Recherche du C.E.S.A., 23 (1975). | MR 391266 | Zbl 0307.90081

(23) Longton P.A., Warner B.T., "A mathematical model for marketing" Metra, 1 (1962), 297-310.

(24) Lipstein B., "A mathematical model of consumer behaviour", J.Marketing Research, 2 (1965), 259-265.

(25) M R., "A stochastic model of social mobility", Amer.Soc. Rev., 33 (1968), 712-722.

(26) Massy W.F., "Order and homogeneity of family specific Brand-Switching Processes", J.Marketing Research, 3 (1966).

(27) Massy W.F., Montgomery D.B., Morrison D.G., Stochastic Models of Buying Behaviour, Cambridge (Mass.), The M.I.T. Press, (1970).

(28) Massy W.F., Morrison D.G., "Comments on Ehrenberg's Appraisal of Brand-Switching Models", J.Marketing Research, V (1968),225-229.

(29) Montgomery D.B., "A stochastic response model with application to brand choice", Man.Sci., 15 (1969), 323-337.

(30) Morrison D.G., "Testing Brand-Switching models", J.Matketing Research, 3 (1966), 401-409.

(31) Parzen E., Stochastic Processes, San Francisco, Holden-Day, 1962. | MR 139192 | Zbl 0107.12301

(32) Rosenfeld F., Salomon M., "Utilisation de modèles markoviens et pseudo-markoviens dans les études de marché", Metra 1 (1962), 297-310.

(33) Styan G.P.H., Smith H., "Markov chains applied to Marketing", J.Marketing Research, 1 (1964), 50-55.

(34) Telser L.G., "The demand for branded goods as estimated from consumer panel data", Rev.Eco.Stat., (1962), 300-322.

(35) Vroohen E., "Un exemple de chaîne de Markov dans l'industrie textile", Rev.Stat.Appliquée, XIV (1966), 55-84. | Numdam