Kano’s satisfaction model applied to External Preference Mapping : a new way to handle non linear relationships between hedonic evaluations and product characteristics
Rivi?re, P. ; Saporta, Gilbert ; Pag?s, J. ; Monrozier, R.
HAL, hal-01125055 / Harvested from HAL
In order to deal with non linear dependence relationships between sensory characteristics and hedonic appreciation, we applied Kano’s model (1984) to External Preference Mapping methodology. By considering separately satisfaction and dissatisfaction, we proposed to classify the sensory attributes according to Kano’s typology. We identify attributes that contribute only to satisfaction, those which contribute only to dissatisfaction and those which contribute to both. Therefore, this new information for each key sensory attributes leads to more straightforward recommendations for Development and Marketing departments.
Publié le : 2005-01-01
Classification:  preference mapping,  satisfaction,  dissatisfaction,  insatisfaction,  cartographie de préférence,  [INFO]Computer Science [cs],  [MATH.MATH-ST]Mathematics [math]/Statistics [math.ST]
@article{hal-01125055,
     author = {Rivi?re, P. and Saporta, Gilbert and Pag?s, J. and Monrozier, R.},
     title = {Kanos satisfaction model applied to External Preference Mapping : a new way to handle non linear relationships between hedonic evaluations and product characteristics},
     journal = {HAL},
     volume = {2005},
     number = {0},
     year = {2005},
     language = {en},
     url = {http://dml.mathdoc.fr/item/hal-01125055}
}
Rivi?re, P.; Saporta, Gilbert; Pag?s, J.; Monrozier, R. Kano’s satisfaction model applied to External Preference Mapping : a new way to handle non linear relationships between hedonic evaluations and product characteristics. HAL, Tome 2005 (2005) no. 0, . http://gdmltest.u-ga.fr/item/hal-01125055/