Implicitly defined (and easily approximated) universal constants $1.1 < a_n < 1.6, n = 2,3, \cdots$, are found so that if $X_1, X_2, \cdots$ are i.i.d. non-negative random variables and if $T_n$ is the set of stop rules for $X_1, \cdots, X_n$, then $E(\max\{X_1, \cdots, X_n\}) \leq a_n \sup\{EX_t: t \in T_n\}$, and the bound $a_n$ is best possible. Similar universal constants $0 < b_n < \frac{1}{4}$ are found so that if the $\{X_i\}$ are i.i.d. random variables taking values only in $\lbrack a, b\rbrack$, then $E(\max\{X_1, \cdots, X_n\}) \leq \sup\{EX_t: t \in T_n\} + b_n(b - a)$, where again the bound $b_n$ is best possible. In both situations, extremal distributions for which equality is attained (or nearly attained) are given in implicit form.