Given a transverse link in $(S\sp {3} , \xi\sb {std})$, we study the contact manifold that arises as a branched double cover of the sphere. We give a contact surgery description of such manifolds, which allows to determine the Heegaard Floer contact invariants for some of them. By example of the knots of Birman–Menasco, we show that these contact manifolds may fail to distinguish between non-isotopic transverse knots. We also investigate the relation between the Heegaard Floer contact invariants of the branched double covers and the Khovanov homology, in particular, the transverse link invariant we introduce in a related paper.