A new challenge in Web usage analysis is how to manage and discover informative
patterns from various types of Web data stored in structured or unstructured
databases for system monitoring and decision making. In this paper, a novel integrated data warehousing and data mining framework for Website management and
patterns discovery is introduced to analyze Web user behavior. The merit of the
framework is that it combines multidimensional Web databases to support online
analytical processing for improving Web services. Based on the model, we propose
some statistical indexes and practical solutions to intelligently discover interesting
user access patterns for Website optimization, Web personalization and recommendation
etc. We use the Web data from a sports Website as data sources to
evaluate the effectiveness of the model. The results show that this integrated data
warehousing and mining model is effective and efficient to apply into practical Web
applications.